Back in the 1950s when TV was still young, all you needed to get content was an antenna.  You put up your antenna and connected it to your TV set, and voila! TV shows appear on the channel you select.  It was magic, and the only cost for getting these TV shows was the cost of the antenna and the TV set.  The ads that accompanied the TV shows as well as the endorsements put out during the shows paid for the service.   One immediately thinks of Wheaties, the Breakfast of Champions, or Dinah Shore belting out: “See the USA in your Chevrolet.”  And you got it all for free — what a miracle!

Today, you don’t get TV content for free anymore, but the ads are still there.  Think about that for a moment.  In effect, you are paying to watch ads that you don’t really want to watch, and the ads are interfering with what you do want to watch.  Ad money still underwrites the service, but, in addition to that, you are also paying for the service — a double whammy, no magic here.

It is true that some programming is now ad free.  And how much more enjoyable is it to watch a full-length movie without constant interruptions by annoying ads — a lot!  But shouldn’t all content paid for directly by the consumer getting it be ad free?

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